Nissan hires Actor Margot Robbie to attract new buyers to electric cars

In a bid to attract a new audience to the electric revolution, Nissan has enlisted Actor Margot Robbie as it’s first ever electric vehicle ambassador, featuring the Suicide Squad and The Wolf of Wall Street star racing the carmaker’s radical all-electric BladeGlider sports car around the world-famous Monaco Grand Prix circuit.

The prototype Nissan BladeGlider, which hits 60mph in less than five seconds, challenges the conventional thinking of what an all-electric sports car could look like in the future.

Margot Robbie - Nissan's EV ambassador
MargotRobbie – Nissan’s EV ambassador
Margot Robbie put the three-seater through its paces around the closed Monaco street circuit before racing another BladeGlider. The pair of 272PS performance cars raced through the iconic Tunnel and diced with each other along Massenet before finishing in the glamour of Casino Square.

Nissan Bladeglider in Monaco
The pair silently race around Casino Square
Margot Robbie said:

“It’s a really exciting time for electric vehicles. More people are choosing to go electric, leading the way to a more sustainable future and the Nissan BladeGlider hints at the future of smarter performance cars.”

Monte Carlo provided the perfect location for Nissan to reveal its exciting new partnership with Margot Robbie. Monaco has a rich heritage in street racing and an ambitious sustainable strategy to decrease carbon emissions by 50 percent by 2030.

Gareth Dunsmore, Director of Electric Vehicles for Nissan Europe:

“The electric revolution is happening. As the global leader in electric vehicles, and with mass adoption just around the corner…. Having Margot on board will support us in spreading news of the personal and societal benefits of electric vehicles to more people than ever before.

The Nissan BladeGlider will be on display at the 87th Geneva International Motor Show from 7th to 19th March 2017.

The Founder of driveEV. A driving and new technology fan enjoying learning all about the future of motoring. I drive a BMW i3.