During the build up to the ‘Big Day’, Father Christmas rested his reindeer and opted for a zero emissions electric car in a four day long test drive in a Renault ZOE.
Santa and his elves visited London, Cardiff, Cannock and Manchester delivering 1,000 boxes of chocolates during the 820-mile electric sleigh ride in early December.
The route of the road trip was directed by social media users messaging them on Twitter and Facebook with the hashtag #SantaGoesElectric to request a visit and free gift.
The team also stopped at several local hospices, charities and hospitals, including Noah’s Ark Children’s Hospital, South Wales Police and Velindre Cancer Centre in Wales, Acorns Children’s Hospice in Cannock, GCH Acton Care Centre, Torkington House in West London and an after-school club in Manchester.
Leftover boxes were donated to St Ann’s Hospice in Manchester and the ‘Hike The Pike’ charity event in Bolton.
Ashley Wade, Group Digital Marketing Manager at Renault Retail Group, said:
“We were overwhelmed with the welcome we received on our trip – Santa even got a fist bump from a passing moped! We met some extremely special people and will remember our day with them for a long time. What started out as a marketing campaign soon turned into something much more, reminding us what Christmas is really all about.”
The trip highlighted how Santa’s 122-million-mile Christmas Eve trip around the world generates approximately 40,600 tonnes of greenhouse gases, mainly due to the methane output of his nine reindeer. Opting for an all electric car could reduce the impact the annual event has on our environment.
Because he has a long way to travel Santa would be pleased to learn the ZOE has a real world range of 112 – 186 miles per charge and sizeable boot for store all the gifts for those on his nice list.
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