The move to participate in the growing Formula E series gives Nissan a highly visible global platform from which to spread the message of Nissan Intelligent Mobility – the company’s all electric, autonomous strategy.
Launched in 2014, the FIA Formula E championship is a global racing series where teams and manufacturers compete with all-electric powertrains on street circuits around the world. Nissan joins names such as Jaguar, Renault and Audi as works teams.
Having cemented its position as the leading mass-market zero-emission brand, Nissan last month’s unveiled the new Nissan LEAF. The second generation of the compact EV that brought electric motoring to the masses.
Alejandro Agag, the founder & CEO of Formula E commented:
“To have a name like Nissan coming on board is a momentous day for the series.
Not only is it great to welcome a new manufacturer to the Formula E family – it’s great to see our first Japanese manufacturer entering the frame, showing truly how global the electric revolution is.
Japan is a country at the forefront of new technologies, with one of the biggest followings of Formula E. The shift toward sustainable mobility is in motion, and it’s unstoppable. I look forward to seeing the Nissan logo adorned on the new-look cars for season five.”
Nissan will compete from season five, which is expected to begin in late 2018. Work with group partner Renault sharing expertise and development already available will given Nissan a much needed head start.
Season four of Formula E begins this December and runs until July. The global championship visits key venues including Hong Kong, Berlin, Paris, New York and Montreal.