Imagine a future of autonomous, connected and electric cars where you don’t own a single car, but instead call upon the vehicle of your choice where and when you need it. That’s a future vision Jaguar Land Rover is exploring with Sayer, the connected steering wheel that could be the only part of the car you own.
Described as your trusted companion, the Sayer concept steering wheel lives in your home and is the first voice-activated AI steering wheel that will be able to carry out hundreds of tasks for you. One example could be confirming your membership of Jaguar‘s on-demand service club. A club which offers either sole ownership or the option of sharing the car with others in your community. The concept has been created as part of Jaguar’s exploration of the future of mobility where selling cars may no longer be the mainstay of car manufacturers.
Jaguar is revealing the intelligent and connected steering wheel of the future during the inaugural Tech Fest at Central St Martins art, design and technology college in London. The free-to-enter festival and exhibition is open to public from Friday 8 September until Sunday 10 September. A sculpted piece of art, Sayer owes its name to one of the most prominent designers from Jaguar’s past, Malcolm Sayer, who worked for the British marque between 1951 and 1970 and who’s most notable work being the E-Type Jaguar and Jaguar XJS.