Less than two years after being unveiled as a concept, Aston Martin is today confirming that the prestigious British car company will take into production its first electric car, the RapidE – to arrive in 2019.
Set for a limited production run of 155 cars, RapidE is Aston Martin’s first all-electric model. As such it spearheads development of the brand’s low- and zero-emission vehicle strategy as laid out by Aston Martin’s President and CEO, Dr Andy Palmer, in the company’s Second Century Plan.
Dr Palmer had previously said: “I see luxury electric vehicles as an intrinsic part of our future product portfolio.”
RapidE sees a continuation of the collaboration with Williams Advanced Engineering who worked on the original RapidE Concept. Williams Advanced Engineering will assist with the complex engineering drawing upon the extensive battery and EV experience Williams have gained in their Formula E involvement.
Based upon the forthcoming Rapide AMR concept, RapidE will deliver four-door sports car looks and dynamics of the Rapide S powered by an all-electric powertrain replacing the six-litre V12 engine.
Limited information has been revealed with the promise of more to follow. What we can be sure of is how Aston Martin will make the most of the instantaneous power delivery of electric motors.
The RapidE signals the start of a new chapter for the 104 year old icon. One which will bring a new driving experience to an Aston, yet this does not mean the company is quite ready to turn its back on petrol power just yet.
Aston Martin President and CEO, Dr Andy Palmer, said of the RapidE:
“Having unveiled the RapidE Concept back in October 2015 we reach another milestone with the confirmation that we are now putting the first all-electric Aston Martin into production. RapidE represents a sustainable future in which Aston Martin’s values of seductive style and supreme performance don’t merely co-exist alongside a new zero-emission powertrain, but are enhanced by it.
The internal combustion engine has been at the heart of Aston Martin for more than a century, and will continue to be for years to come. RapidE will showcase Aston Martin’s vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers.”