French car manufacturer DS is setting its sights on the electric car market. The sister brand of Citroen has declared it will be releasing a new model every year, all with an electrified version, be it a hybrid or an all-electric drive train.
The first in the series will be the DS 7 CROSSBACK plug-in hybrid, their new SUV arriving in spring 2019. Equipped with a 200hp turbo petrol engine and two 80kW electric motors to drive each axle. This combination delivers a total power output of 300hp with four-wheel-drive and a 37 miles of pure electric driving range.
Eric Apode, DS Product and Development Director, commented;
“DS is entering the electrified vehicles scene. By 2025, more than a third of DS vehicles sold will be hybrid or all-electric.
As a founding member of the Formula E electric race car series, DS intends to take the knowledge gained on the track to accelerate the development of electric drive trains. Founded in 2014, the young company has previously displayed its electric intentions with the stunning with DS E-Tense concept car, signalling the brand’s direction in terms of design and technology. With its two electric motors developing 402hp to the rear wheels, this coupé delivers 516Nm of torque and boasts a potential top speed of 155mph, all whilst enabling 167 of pure electric miles.
In the UK, Citroen‘s current electric offering is limited to the small and rather dated C-Zero, a rebadged Mitsubishi i-MiEV and the E-Berlingo, a lifestyle vehicle identical to the Peugeot Tepee Electric. This new commitment signals the arrival of more mainstream electric cars. As part of the PSA Group, who now owns Vauxhall, we could see technology sharing to further increasing the availability of lower priced, more accessible electric vehicles in the growing market.