Hyundai UK is showing it’s support for Stand Up To Cancer charity by creating a fundraising world-first: a Contactless Car. Using a IONIQ Electric, this one-of-a-kind electric car allows people to donate to the charity with just a tap of their credit or debit cards.
Featuring five contactless readers embedded seamlessly into the panels, the bespoke IONIQ will provide a quick, convenient and unique way for the public to TAP TO GIVE™ in order to make a secure donation to Stand Up To Cancer.
The money raised via the car will be used to fund ‘translational research’ which helps to turn breakthroughs in the lab into revolutionary treatments for cancer. Each donation of either £5 or £10 will trigger the car to thank people for their generosity with an audio or visual cue, or an electronic movement. The IONIQ’s number plates will also become a digital totaliser which will increase every time someone donates.
The Contactless Car follows on from a successful trial carried out by Cancer Research UK as part of the 2016 Stand Up To Cancer campaign, which equipped cash bucket collectors with technology that allowed them to take contactless payments. Supporter feedback from this trial was overwhelmingly positive, with 25% of income being generated from contactless donations.
980 people are diagnosed with cancer every day in the UK – one every two minutes – but through crucial funding, scientists can continue to make breakthroughs and today’s discoveries will be turned into tomorrow’s cancer treatments.
You will be to see the Contactless Car for the first time at a launch event on 22 May 2017 inside King’s Cross station, London.
Following its launch, it will be driven across the UK appearing at a number of Hyundai and Stand Up To Cancer events between May and November 2017. At these events, donors will be encouraged to join the rebellion by using the in-car photo booth. Users will be able to stick their photograph to the car’s exterior and eventually, the Contactless Car will be completely covered in a mosaic of images showing everyone who’s stood up to cancer by donating vital funds.
Rachel Carr, Head of Stand Up To Cancer, said:
“We’re always looking for new ways to engage and excite supporters and Hyundai has come up trumps with the creation of the world’s first Contactless Car. It’s an exciting partnership that brings a fun and simple way of donating to the masses.
We’re hoping people across the UK will be impressed and inspired by the vehicle and will choose to tap and donate to support Stand Up To Cancer’s work to bring kinder and better treatments to patients, faster.”
Stand Up To Cancer is a joint national fundraising campaign from Cancer Research UK and Channel 4. Launched in the UK in 2012, Stand Up To Cancer has raised more than £38 million to date, supporting over 40 clinical trials and projects.