The Tesla electric car range is set to grow again, following the launch of the Model S in 2014, the falcon-winged Model X SUV in 2016 and Model 3 arriving later this year, Tesla now is set to tackle a new area of the vehicle market, the semi-truck or lorry cab to us Europeans.
This now is not necessarily new, yet the time scale is. Head of Tesla, Elon Musk spoke of work being underway on a truck in the Tesla Master Plan Part-Deux stating:
In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate.
Musk Today, in a tweet, his preferred communication method, revealed a heavy duty truck was set to be unveiled in September thanks the massive efforts of his team. He also let slip a pick-up truck is on the cards, although this is 18-24 months away.
The market value of Tesla recently rose to levels greater than of the Ford Motor Company as confidence in the future of the business grows and grows. The reveal of further models being added to the line-up can only increase confidence, as long as this effort is not to the detriment of the much anticipated Model 3, with an expected base price of $35,000, making the brand much more accessible.