Volvo’s new small car has electrification at its core

Today Volvo unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small car strategy.

The newly-revealed 40 series concepts demonstrate for the first time how Volvo plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.

The new concept cars will be the first built around Volvo’s new Compact Modular Architecture (CMA), which has been specially created for smaller cars.

Volvo’s small car strategy is an essential element in its ongoing global operational and financial transformation. The Swedish company is currently implementing an revitalisation plan that will reposition the brand to compete with its global premium competitors within the next four years.

Volvo’s new global small car range will include a pure battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants, in line with the company’s commitment to the electrification of its entire portfolio.

Volvo plans to have sold a total of up to 1 million electrified cars by 2025 globally.

“By taking a modular approach to both vehicle architecture and powertrain development we have succeeded in leap-frogging many of the players in the premium segment,”

said Dr Peter Mertens, Senior Vice President Research & Development.

“Our new battery electric powertrain variant opens yet another exciting chapter in the unfolding Volvo story.”

On top of their daring exterior design and electrified powertrain options, the new cars will also offer a full range of innovative connectivity services, plus what Volvo claims to be the world’s most advanced standard package of safety features.

Håkan Samuelsson, president and chief executive commented.

“An electric powertrain program including both a new compact Twin Engine plug-in hybrid as well as a pure electric car are central to the CMA architecture.”

He added that the first new 40 series car is expected to go into production in 2017.

The Founder of driveEV. A driving and new technology fan enjoying learning all about the future of motoring. I drive a BMW i3.